I was going to write a big long article with a little bit of history of the wedding video thrown in but then I realised that you’re busy, you have a wedding to plan and you don’t have time for me to wax lyrical about the virtues of having your day recorded on film. No, you want the bottom line.
Is it worth it?
Is it intrusive?
Isn’t it just going to be a cheese fest!?
My fiancé doesn’t want a camera in his face and that’s that!You need those answers, but can you trust a wedding videographer to give it to you straight? Well yes you can, but better yet you want someone who’s been through it. Someone who’s felt your doubt, your increasing frustration at the cheese you have so far been exposed to. Someone who fought the tide of mounting opposition and came out the other end with a happy story to tell. You want Katie.
I received this letter from Katie last year which I have up on my website and for me it illustrates what I believe your fears and doubts are right now. It starts with our plucky bride optimistically fighting against the odds….
Dear Greg,When I started researching videographers I must admit I was not hopeful. My photographer, cursed with too many previous bad experiences, advised against it. My father thought it was a waste of time and money. My fiancée was vehemently opposed to the very idea. Trawling through several demo DVD’s all I could see was evidence of overly orchestrated, imposing, time-consuming directors producing films that were incredibly naff. There was no way that Roger or our guests would put up with it, and I knew it would spoil the day.
And then I saw your demo.
I loved the quirky editing and Roger recognised an old colleague. One quick phone call to Max and Roger decided it might just be worth a go.A further complicating factor was that, having persuaded Roger that a video might be nice, he decided to have an opinion on what it would look like. My dreams of Grace Kelly romance and black and white Hollywood movie were somewhat at odds with his vision of Quentin Tarantino hip and stereophonics MTV video.< p>
Forward to our wedding day and it was obvious from the very start that all would be well. I mean this in the best way possible, but I can honestly say that I cannot recall you filming at all. You could not have been more inconspicuous and, having since spoke to Roger, my parents and some guests, it is clear that no one noticed being filmed or felt ill at ease at any point.
All well and good on the day, but of course my conclusion was that, since you had not really filmed anyone, my video was going to be rather short. Never mind, I loved my photographs and the video was only going to be a nice extra if it worked out.And then we watched our film.I do not know how you pulled it off.
How did you manage to capture every single important moment, to be in three places at once? How did you combine the singer entertaining our guests as well as our behind the scenes register signing? How did you know the exact moment my parents would be walking in the rain, hand in hand, smiling at each other when you were also busy filming the reception, in it’s best light AND capturing a whole piece of our quartet’s music AND filming all the guests. Whilst all this was keeping you busy, how did you find us in the garden, taking a walk? How on earth did you know when Roger would take my hand? How did you know where to stand to catch our faces breaking into laughter?Our film is more than I could ever have hoped for. I was incredibly happy on the day itself, but I am also sensible enough to know that, in real time, the day was not the magical Hollywood dream for everyone else that I, as an excited bride, experienced in my own head. But somehow you managed to put on screen the day as I saw it. You’re a magician.
To Roger, who unlike me doesn’t see life as moonlight and roses, is not swayed by lingering kisses and slow motion.Is he happy?
My word, yes he is!
For a start, you’ve made him look like a movie star. You’ve found the moments where his eyes convey happiness and he’s relaxed. You’ve also brought his dream to life - his big rugby entrance and his favourite moment of our wedding. That scene is incredible. We both love it!
Roger and I are just about as happy as we could ever be. And I know that, in future squabbles, when the daily grind makes us forget our vows, watching this film will remind us of what we have. And when the children finally come, you can bet we’ll be bringing out the wedding DVD to torment them with our love story.
Much cooler than his wife, Roger would have put it more succinctly but the sentiment would be the same!
I saw Katie at a wedding a few weeks ago and she remarked at how Roger – the Rugby playing mans’ man – often ‘forgets’ that the wedding is in the DVD player when friends come around and he makes a point to play it to them (just because it’s in there). She said he is so proud of it. According to Katie, for a man of little words, this is a great compliment.For me, it proves that wedding videography is something that is worth more than a cursory glance. It is not something that should be tagged on to the end of an already over-stretched budget. It is increasingly becoming a service that is of equal importance to photography.
OK, here come the virtues of the wedding video…
You’ve all read articles written on company websites about the virtues of the wedding video. Some of you have read magazines giving you a 20-point checklist on how to choose your videographer. I only have one piece of advice and it’s at the bottom of the page. If you want a bit of background to what you might expect from a professional videographer then read on….
When did this all start anyway?Wedding Videography is not a new concept. It has its’ roots before the invention of the modern camcorder. The cameras though were limited by short film reels and expensive processing, not to mention the fact that a lot of them could not record sound.
With the advent of first consumer camcorders in the 1980’s wedding Videography for the masses began to take shape. It began in the form of cumbersome cameras which required bright external lights to get a half decent picture which destroyed the ambience that the Bride and Groom had spent months cultivating. It was a huge distraction and people felt understandably under scrutiny whenever the monster camera and its’ lights were pointed in their direction.
Once filmed it was rarely edited. If it was, it was edited in camera just to take out mistakes. VHS was in its’ infancy and with each new copy you could expect a loss in quality. Something, which was eradicated with the introduction of DVD and now BluRay.
Fast forward to the mid 90’s and smaller cameras, better sound and cameras that required no external lighting, along with editing systems that were both powerful and affordable were now the cornerstone of a successful wedding video business. However, don’t be seduced by an endless list of impressive sounding equipment because it’s what you do with it that counts.The Revolution
The quality and creativity seen in wedding videography now means that people have a great number of choices when looking for a videographer. There are a lot of excellent companies out there for whom discretion while filming is key. Yet I meet a lot of people who are still clinging to the image of the big shoulder mounted camera, lights screaming across a room and the man behind the camera trying to direct the couple to do things but to “look natural” A good company is able to do this without interfering with the running of the day at all and without saying a word.
Of course, with this increased quality and innovation comes an increase in prices to rival the photographer who has for a long time enjoyed him/herself at the top end of the market. If your budget is right you will be hard pressed to find a company using cheesy page turn effects, soft focus and 3D bells and doves.
Instead you should find an array of professional individuals and companies who strive to create something eye popping - who take their cues from the cutting edge of modern television and feature film production and who will be able to produce the holy grail of the wedding video industry – A film you would be proud to show your friends!.
I therefore have only one piece of advice. Look into it. That’s it. The rest is personal taste and common sense. Don’t just assume the worst and go no further. Are there bad eggs? You’ll find them in any industry (mostly at the lower end of the price spectrum), but as competition gets fiercer and the client demands more for their money, the cowboys will be easy to spot amongst the professionals.The tide has been turning for a while now and I hope that you will be on board.
Written by Greg James of Just Imagine Video Productions Ltd
3 x National Award winner – Best Wedding Video Production 2006, 2007,2008
www.justimaginevideo.co.uk
mail@justimaginevideo.co.uk